Some thoughtful queries were asked of the SEO professionals to induce purposeful answers, that would facilitate elevate the extent of SEO practices with an intensive understanding of the way to bring home to achieve speedy and economical results. The obtained perceptions from the acumen of SEO specialist’s happiness to completely different countries has allowed. As per the newest reports to focus on the vital aspects that would modification the SEO game for versatile businesses.
Here may be a summary of the main parameters researched by the team. As per the newest reports that have an effect on the rankings of the landing pages or web content supposed. The mentioned statistics nonheritable from the survey can assist the companies in understanding the way to create intelligent use of the total SEO fete. Get acknowledged with various priorities that influence the aftermath of program optimization on the net and their connected grade exhibiting what really matters!
1.What should be the highest arriving marketing priority for businesses today?
The analysis team of As per the newest reports asked the SEO firms and specialists concerning the highest arriving marketing technique that they favor the foremost for his or her businesses and purchasers severally. Also, they got 3 choices to decide on from:
- Growing organic traffic via SEO
- Content marketing ways
- Social media marketing
As per the higher than pie-chart, increasing organic traffic on the websites from search engines alongside content creation has been the highest priority for SEO professionals globally. As per the higher as a chart, 44.6% of them clearly pointed towards growing organic traffic whereas 42.7% of those specialists selected content marketing ways. With not much of a distinction although, it is the same that each is to be thought-about as high priorities reckoning on the business you’re dealing with!
And yes, it matters what business you’re in, wherever is that most of your target market surfboarding on-line and that path would be most fascinating to lure in prospects. And hence, even with a smaller grade, social media marketing did receive high importance from a miniature quantity of professionals; twelve.7% to be precise. Social media will play a major role in creating stuff infectious agents during a shorter amount of your time, particularly if the content clicks with the audience.
And hence, if you’re looking for organically promoting a diversion app or game or show etc., the whopping internet traffic at Facebook, the keen eye of the Twitterati’s for trending tweets, the customized filters of Snapchat, the stylish image quality of Instagram then on, if showing wisdom utilized, has the potential to induce your substance to unfold among a matter of days.
2. Which are the two must use tools for SEO apart from Google Analytics?
An SEO government operating for any business while not the SEO tools are sort of a programmer while not a computer! Websites and blogs need unimaginable content with improved keywords that influence them to indicate up in program databases. SEO tools provide propelled solutions to extend the visibility of the net pages. Hence, usage of the SEO tools is significant keeping in mind the tip goal to induce customers. Despite however good and innovative a web {site} is; if there are not adequate guests to stay on its specific site, at that time all diligent work can really go futile.
This is wherever SEO tools show its magic by up a web site to accomplish nice internet search rankings. Utilizing SEO tools is extremely valuable in reaping higher activity towards a business web site. Likewise, creating a wise alternative whereas the exploitation of the simplest tools obtainable within the market, as well as free ones and also the paid ones, is vital further. Each business is proscribed to its own take into account optimizing organic marketing results and also the SEO professionals’ aim is to form the foremost of what’s assigned. As per the newest reports team wished to analysis on the priority grade assigned to some most used tools within the market except for Google Analytics.
An aggregation of five selections got to the SEO companies/experts, and that they were asked to decide on two choices that bear the tag of ‘must use tools’ from their perspective except for Google Analytics in fact. And as seen within the higher than the chart, the SEO specialists from varied sectors across the globe have chosen the webmasters of well-liked search engines like Google and Yahoo with a supporting figure of 83.3%, creating it a lot of economical tools. The second-most priority has been given to the keyword planner with seventy seven.6% of overall validation.
Further, MOZ solutions tool has opted for 56.7% of the days within the survey by quite 100+ SEO professionals. SemRush and Ahrefs have every gained a priority grade of 33.3%.
Thus, pursuit a website’s search performance with Google Search Console and discovering new and most relatable keywords for web content that are searched in higher volume through Keyword Planner is the two should use tools after Google Analytics.
3. Which strategy do your clients prefer? PPC or Organic Search?
Most searchers across the world like clicking on organic results as against clicking on paid ads. Merely, 15% of the overall clicks result from PPC ads surpasses businesses. Paying high value for short campaigns could offer instant relish in terms of upper visibility, increasing the possibilities of obtaining clicked throughout the campaign duration; however, there are not any semi-permanent edges like generating constant internet traffic on your web site.
Below is that the graphical illustration of the responses obtained:
As determined clearly within the higher than the chart, lion’s share of the pie holding a proportion of 60.7% is occupied by the plan of action combination of ‘mostly SEO; some PPC’. Further, some preference has been given to ‘equal mix of both’ and ‘mostly PPC; some SEO’ with 17.8% and 15.2% severally. Although the ‘only organic SEO’ approach is supported in rare cases wherever the companies have the aptitude to survive within the market with piecemeal steps.
Organic SEO and PPC or paid search results got to go hand in hand. Counting on either of those only ne’er creates the supposed impact on the net. Each style of marketing has its own professionals and cons, that is pretty natural. Organic search has the potential to induce higher clicks from the specified audience that conclude into longer consistent web-traffic, whereas PPC holds a small come on higher conversion rates throughout its restricted term campaigns alongside frequent awareness created among the audience.
Searchers on the net are becoming smarter and have started anticipating the resultant landing pages even before clicking the paid results on the search engines. Thus, they have a tendency to click a lot of on organic results to seek out precisely what they’re looking for! And well, whether or not SEO firms and professionals or their purchasers, all of them like better to incorporate a profitable combination consisting of ‘mostly SEO; some PPC’ strategy format for the nourishment of worldwide businesses.
4. Which tactic would you recommend to get high-quality backlinks?
The end goal of building external links is to push up one’s web page to higher ranks in the search engines. And these search engines follow a strict algorithm to get the most authentic content visible to the visitors. Considering the facts related to external links, the research team of As per the latest reports came up with four reliable options from the recommendations of SEO companies/experts in reference to get high-quality backlinks from external sites that would majorly support qualitative link building.
As per the latest reports took to these four approved choices into the examination and asked the global participants to select one tactic that is the most effective in accordance with their past experience. Here’s what the received responses state:
From the above-mentioned data, crafting link-worthy content seemed to be the winning choice, as chosen by 35.2% of the 100+ participants and the close runner-up option came out to be – guest blogging on sites with high Domain Authority for building reliable backlinks gaining 30.8%. Outreaching top influencers of a particular niche to write content and insert links in it; bagged the support of 21.3% of the SEO professionals, whereas the option of broken link building although being highly effective in white-hat SEO practices received the selection rate of 12.7% of the total shares in the survey.
5. Which are the topmost challenges faced by SEO companies/professionals?
If there’s a task, there ought to be obstacles! After incorporating the questions regarding the best ways to make SEO successful for businesses overall, the research team of As per the latest reports, without a doubt had to know the topmost challenges in achieving it too. And when the survey was conducted to cognize which of the above-mentioned difficulties is causing SEO professionals to scratch their heads, As per the latest reports had a new data chart depicting the percentile modulation for each challenge that was asked in the questionnaire in this survey. The referred statistics can be studied in the illustration below:
Gathering from the above chart, proving the Return On Investment (ROI) to the stakeholders, and ranking a single web page for multiple keywords turned out to be the most harrowing pains for the SEO wizards ahead of the others identified in the research. To add some more insight, social media and content marketing are among the most difficult channels to measure for ROI.
Coming to the fragment of the ranking single page for multiple keywords, to be clear again; ‘Google Ranks Individual Pages, Not Websites’. Hence, making every page filled with information that people want to read that too with the integration of keywords. The requirement of strong coordination between the SEO technicals and content crafters is what this is all about!
Further, frequent SERP changes are bound to pop up when the SEO professionals least expect them or rather not want them. The basic algorithm of Google changes almost every day and then suddenly drops the awakening call of new updates like rich snippets out of nowhere. These changes create dramatic shifts in the page ranks. Lastly, a common issue such as penalization by Google for spam links or content duplication is a forever issue for SEOs to avoid cautiously.
6. What is the most prominent reason that impels the users to leave a website after landing on it from SERPs?
The chart displayed above, shouts out for the prominent reason to be ‘Slow Load Time’ with approximately 100% heads up from all the participants in the survey. And digging the discernment obtained from the global SEO companies/experts, it is a matter of 3-4 seconds. More than half of the visitors leave the page if the site doesn’t load in four seconds. The patience level of users is going down with the quality of the sites going upwards. The customers want a bit more, each time your site loads!
The second highest reason turned out to be irrelevant content and too many Call-To-Action buttons (CTAs) on the website, both gaining 66.7% of the support from global SEO specialists. When it comes to content, difficult fonts and non-relatable substances repel the users enforcing them to leave the web page. Moreover, with no CTA or too many CTAs, both are unfavorable for a website as both give birth to confusion. A website should be devoid of unclear navigation and be confusing CTAs as your motto is to please them with your products or services and not baffle them with overwhelming content.
Last but not the least, the bad design was selected by almost 50% of the total participants and cluttered content caught the attention of 33.3% of the survey participators. Outdated design that lacks personality and is not pleasing the eyes of your visitors loses half of their attention right then and then! Additionally, obtrusive ads, registrations, videos on autoplay mode make the content cluttered into various non-welcomed sectors on the screen, blocking the visitors’ focus and pushing them back to move onto other contenders to find what they need.
7. How much does your basic SEO package cost for 10 keywords in a month? Which services are included?
When asked about the fundamental cost of an average package for SEO services, 60 responses from 100+ participants including SEO companies and experts were received with exact price range charged by them for 10 keywords per month including on-page optimization & off-page activities like content marketing and social media marketing. The rest of the answers stated that it sheerly depends upon the time spent on the work as they offered packages in terms of hours rather than keywords. The statistics obtained from the survey gave an average cost to the research team As per the latest reports being $633 for 30 days of basic SEO services.
Following is the summary of the statistics obtained for reference:
- 33.33% of the participants quote their clients with a price of $500
- Approximately 50% of them have allowed themselves to the price of $600
- Another 16.67% of the SEO firms and professionals placed themselves in the price range section of up to $1000
8. Which Google change had the most significant impact on SEO practices?
For businesses occupying the ‘featured snippet’ space, has led them towards increased sessions, higher click-through rate (CTR), prominent visibility over authoritative domains, and more revenue from organic visitors. In the attempts to provide the best possible user experience, Google provides answers for queries directly on the search results page through ‘featured snippet’ on ‘position 0’, rather than making the searcher click through to a website.
But this is just the positive impact of snippets. The web pages that do not get featured have lost a tremendous percentage of CTR due to increased reliability factor for results in the snippets. Hence, as seen in the above graph, the Google change of ‘Featured Snippets’ has had the maximum impact on SEO as per the survey answers by renowned SEO companies and experts. And that is why this Google change has got 61.7% of the votes.
The ads that disrupt the normal search flow of users/visitors, enforcing them to click on a link or go to ‘x’ webpage before moving ahead in their search, are termed as ‘interstitials’ by Google. This detractive insertion of promotions has been penalized by Google as they make the content less accessible for users taking extra space and time. These penalties definitely affect the search engine results losing the authenticity of the web pages and thus 14.3% of participants have chosen this option.
Further, Local SEO change had turned the tables for offline businesses as well. The online reviews from customers on Google have increased the ratio of the leads for local businesses. And this has enabled SEOs to be able to optimize the web presence for these businesses with/without a personalized website. Mobile SEO is all about optimizing web pages for various mobile devices in the market running on numerous OS versions. This change has assisted the SEOs in the improvement of loading speed, graphics, and images, easy website navigation, clear content, etc. for separate mobile websites. Also, Mobile SEO being an important factor in Google ranking helps businesses to climb up the ladder of search results with an optimized mobile website.
And well, for their own specific reasons from the above characteristics, 12.7% of the global SEO professionals chose Mobile SEO and 11.3% of them chose Local SEO to be the most impactful Google change on SEO skills.
9. Which Google algorithm update has highly affected the search engine rankings of the web pages?
Before proceeding to any value or fact or conclusion, read the tweets below, published by the official account of Google on Twitter for tweets from Google’s public liaison of search.
Also, read what the Google Analyst John has to say about the minor changes that get embedded into the Google Algorithm in his tweet:
Apparently, the broader and focused changes happen in the Google Algorithm at regular intervals. Also, the focused changes with minute modifications happen almost every day, but occasionally Google rolls out some major algorithm updates that strikingly affect the search engine results. Google does this to work towards its sole mission statement, ‘To organize the world’s information and make it universally accessible and useful.’
Well, tracking down the history of Google Algorithm changes, the research team of As per the latest reports had six paramount options on paper to analyze their effects on SERPs with the global SEO experts:
- Panda – Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing
- Penguin – Spammy or irrelevant links; links with over-optimized anchor text
- Hummingbird – Keyword stuffing; low-quality content
- Pigeon – Poor on-page and off-page SEO
- RankBrain – Lack of query-specific relevance features; shallow content; poor UX
- Fred – Thin, affiliate-heavy or ad-centered content
The SEO agencies/specialists were asked to choose the Google Algorithm that has had the strongest impact on search engine rankings of the web pages. And as per the above chart, Panda and Penguin updates grossed the maximum intake of selection claiming 37.4% and 35.3% respectively from the total of 100+ participants in the survey.
Google aims and demands every web page be filled with original content that is engaging, knowledgeable, and useful for the audience. The Google algorithm update ‘Panda’ asks for content creation without duplicity, plagiarism, and repetitive insertion of keywords. Next comes Penguin that restricts spammed or irrelevant links stuffed via higher volume keywords into the content on web pages. These two updates have compelled the SEOs to keep the mentioned errands in check and work towards Google’s mission statement of providing authentic search results to the visitors.
10. What do you anticipate will be the effect of Voice Search on SEO in the future?
This one important question got some pretty noteworthy replies as follows:
Natural Speech Patterns
People don’t speak the same as they type. When they have the convenience of interacting through words of mouth, they tend to describe things through an easy form of words that are available at the top of their minds. To explain simply, chatting with a friend, people text ‘Hi..Hows U?’; while interacting face-to-face, these words involuntarily change to, ‘Hey… How have you been?’ Because of this, it’s growing more important for voice search and SEO to pick up on users’ natural speech patterns when focusing on voice search optimization.
Long-tail Keywords
As voice search gets trendy, it has become vital to utilize conversational, long-tail keywords to support Search Engine Optimization for voice recognition. Long keywords being longer include certain words or phrases that are utilized by individuals while making the purchase. Hence, you ought to have these keywords included in the description of the products or services or any type of commodity that you are trying to sell.
Higher Emphasis On Mobile
With the majority of search queries emerging from mobile, SEO professionals are concentrating on it with regards to voice search to enhance their SEO. Nowadays, the best digital marketers comprehend that mobile should precede desktop. Also, since most voice searches are done in a hurry by means of cell phones, this implies you have to ensure your content is optimized for mobile devices to appear higher in voice search rankings.
Judging the above facts, Voice Search being on the uprising in near future, SEO specialists have to be more accurate about long-tail keywords, schema, Google my business, and FAQ pages; as these pages would affect the technicality of search results tremendously.
Conclusion
No matter what, the organic leads will always be the top-most priority for every business for progressing revenues. The Google Algorithm will keep on updating and features like Voice Search will keep on evolving in the domain of SEO but true expertise from the best SEO professionals will always save the day!
The above SEO trends & tactics research from the survey conducted by the team of As per the latest reports must have given you rich apprehension for dealing with the Search Engine Optimization of your website. Now all that is needed is an experienced resource who fathoms with all the nuances SEO and can carve out the best ways through productive tactics. Thinking about outsourcing? Just go through our Digital marketing Agency compiled by the research team of As per the latest reports and hire the one you think can change the game of SEO for your business.
